Managing your rental shouldn't feel like a second job.
Roster is the one place that shows you what's really going on with your property — and tells you what to do about it. Built for owners with 1–5 properties, not real estate empires.
Built by an STR owner, for STR owners — tracking one property in Oakland, CA.
Running an STR shouldn't feel like flying blind.
Nobody can tell you what actually happened this month.
Airbnb shows one number, your property manager sends another, and your bank shows a third. You ask for the receipts and the explanation — and you're left waiting.
Every decision feels like a coin flip.
Raise the rate or hold? Keep the property manager or go it alone? Stay short-term or switch strategies? You're guessing at decisions that affect real money, because nothing shows you what's actually working.
You're running a small business without a team — or the tools one has.
A property management company has someone for pricing, someone for the books, someone watching the market. You have a spreadsheet, a folder of PDFs, and whatever hours are left after your real job.
Running a rental doesn't have to feel like running a business. It just needs one place that keeps track.
How Roster makes this easy.
1. Connect your data.
Upload your property manager statements and booking history — Airbnb, VRBO, Booking.com, PM PDFs, all of it. Takes a few minutes, not a weekend.
2. Roster sorts it all out for you.
No more chasing down discrepancies yourself. Roster lines up what you were told against what you were actually paid, and flags anything that doesn't match.
3. Know what to do next.
See whether your pricing's right, whether your property manager is earning their cut, and whether your rental strategy still fits — in plain language, not a spreadsheet.
See what you actually made — without doing the math yourself.
Roster lines up every dollar from booking to bank account, in plain language. No spreadsheets, no guessing what your PM's cut really was — just what you earned, and where it went.
Know if this property is actually worth it.
Enter what you put in and what it costs you every month — Roster shows your real return, your break-even point, and whether it's time to hold, sell, refinance, or change your rental strategy.
Catch the money you didn't know you were losing.
Discounts you forgot to turn off. Nights that never book. Fees quietly creeping up. Roster surfaces every leak in plain terms, so you know what's actually worth fixing.
Know if your property manager is actually earning their keep.
See how your occupancy, rate, and revenue stack up against comparable listings nearby — and whether your PM's results hold up, or it's time for a conversation, or a change.
Built for people who own a few properties, not a real estate empire.
Roster IS for you if...
- You own 1–5 short-term rental properties
- This isn't your full-time job — you just want to know what's going on
- You list on Airbnb, VRBO, or Booking.com
- You have a property manager and want to know if they're actually earning their cut
- You're self-managing and want to stop relying on spreadsheets
- You want to know your real ROI, not just your gross payout
- You're not sure if short-term is still the right strategy for this property
- You've ever wondered if you're leaving money on the table
Roster is NOT for you if...
- You manage properties professionally for other people (you want a PMS, not Roster)
- You own a large portfolio (10+ properties) and need enterprise tools
- You're looking for a guest messaging or operations platform
You don't need to build a team. You need Roster.
A property management company splits this work across people — someone sets pricing, someone reconciles the books, someone tracks the market. When you own 1–5 properties, that's not a hire you can make. It's just you.
So Roster does the parts that used to take a team: reconciling what you're owed, watching your pricing, tracking how you compare to the market — distilled into one dashboard you can check in five minutes.
Not a calendar. Not a login you check once and forget. A plain answer to "how's my rental actually doing, and what should I do about it."
“As an STR owner, you have to wear all those hats — sales, finance, marketing. A dashboard like this kind of brings that knowledge all together.”
Join the owners getting clarity on their rentals.
Roster is in early access. We're onboarding a small group of STR owners personally — no self-serve sign-up. Request access and we'll reach out within 48 hours.
Questions, answered.
Do I need to switch away from my property manager or Airbnb?
No. Roster doesn't replace anything in your existing stack. It reads your data and makes sense of it. You keep using Airbnb, VRBO, your PM, and whatever tools you already have.
How is this different from the owner portal my property manager already gives me?
Most PM owner portals are a calendar and a payout number — they don't tell you whether your PM is actually doing a good job, or what to do next. Roster reconciles what you're actually owed against what you were paid, benchmarks your PM's results against the market, and helps you decide whether to keep them, switch, or manage it yourself. It's built for the owner's side of the relationship, not the PM's.
How does Roster get my financial data?
You share your property manager statements (PDFs) and your booking history. Roster parses and ingests them. We don't require direct API access to your OTA accounts.
I'm not very technical. Is this going to be complicated?
Roster is built for operators, not analysts. If you can read a bank statement, you can use Roster. There's no setup complexity — during early access, we handle the configuration for you.
How is this different from PriceLabs or Airbnb Smart Pricing?
Those tools set your nightly rate. Roster tells you whether that rate is working, what your real margin is after all fees, where you're losing money, and how you compare to the market. They're pricing engines. Roster is financial intelligence.
What does it cost?
Early access is free. We're working with our first cohort of owners to validate the product before setting pricing. Expect something in the range of $20–50/month when we launch publicly.